In 2008, I started noticing an increasing number of blank billboards in the Chicagoland area. The way these bold geometric shapes in white, black or gray contrasted with the busy, ornate and often tarnished facades immediately captured my attention. As businesses kept slashing their advertisement budgets, the financial crisis was manifesting itself in blank frames popping up in neighborhoods like a cryptic market index. I was intrigued by this new reality where billboards that once broadcast the promise of products and services had now become enigmatic question marks, almost inviting the viewer to fill in the gaps with his or her own projections. I spent several years tracking these billboards, sometimes returning to the same location to rephotograph a billboard at night that I had captured during daytime. I work with a 4X5 inch view camera, creating black and white images using traditional darkroom techniques. As a graphic artist working in advertisement and hospitality sectors, I’ve done my share of contributing to the content of billboards. This project gives me an opportunity to explore an environment where that commercial voice is muted while the empty frame left behind is in conversation with its urban context.